How Social Media Has Changed Marketing For Business

Date: 5th August, 2011

Time: 6pm – 8pm

Venue: Garag3, PGP8, Washington Room

Speaker: Kelly Choo (Brandtology)

Currently among businesses and startups, there is a lack of understanding regarding how social media has changed the way businesses operate.

We have invited Mr Kelly Choo, co-founder of Brandtology, NOC alumni, to share with us his observations on how social media has impacted businesses. His insights stem from Brandtology’s technology, processes and global team of trained professionals.

Click HERE for registration

This event is over. Thank You.

This event is jointly organized by Garag3 and NUS Enterprise

Caesar is a product management director and leads the product strategy for Google Chrome OS. Previously at Google he led the company’s product management activities for core client products which include Google Toolbar, Google Desktop and Google SideWiki. He joined Google in 2006 and was one of the first few product managers in Europe.

Caesar brings over a decade of experience developing high-tech consumer and enterprise products. Before joining Google, he held various engineering and research positions at Encentuate Inc (acq. by IBM) and Hewlett Packard Labs where he worked on enterprise security and expert finding systems.

Caesar has a Masters in Computer Science with a Distinction in Research from Stanford University where he was awarded the Christofer Stephenson Memorial Award for the best Masters research. He received a B. Engg. from the University of Delhi where he was awarded the J.N. Tata Endowment Scholarship and Jamsetji Award. Caesar also has an MBA from the Wharton School, University of Pennsylvania.

Date: 22nd July 2011
Venue: Seminar Room, Level 1, NUS Enterprise (Map)
Time: 10am – 1130am

The registration is now closed.

Date: 30th July 2011
Time: 10am – 6pm, followed by networking session
Venue: Programming Lab 1, School of Computing, NUS (map)
Ticket: FREE

SEATS ARE LIMITED. So, hurry up and register HERE before its too late!!

Trainer Profile: Mr. Peter Jihoon Kim is an iOS/Ruby on Rails consultant at DecisiveBits. He was a lead developer for multiplayer online action cricket game ‘Howzat’. He has developed ‘Socks’ javascript web toolkit and also several web-based business tools at Apple. He is an expert in Front-end Web Development using JavaScript, ActionScript 3, Flex, HTML5, XHTML, CSS and Back-end Web Development with Ruby on Rails and PHP.

This workshop is organized by GARAG3 and NUS ENTERPRISE

2359 studios, a subsidiary of 2359 media, specializes in the development of smartphone applications on the iPhone, Android, Windows Mobile and Blackberry platforms.

Wenhan has been developing iPhone apps for numerous years. He has been featured in national newspapers for the development of popular iPhone apps.

Topics Covered:

• Introduction to Mac OS X, Cocoa Touch, Objective-C
• Custom classes, memory management and properties
• Navigation controllers, Tab Bar controllers
• Table views
• Deploying Applications/ Troubleshooting

He is currently the Director of the Applied Cloud Computing Lab in HP Labs Singapore. He was previously the CTO of Garena, a leading online game platform and also Director of Engineering for Yahoo! Southeast Asia.

Sau Sheong has published two books, ‘Ruby on Rails Web Mashup Projects’ and ‘Cloning Internet Applications with Ruby’.

He also helps grow the community through Founders Development Academy.

For more on Sau Sheong please go to http://www.saush.com

Wanna come to the party? Play by the rules.

• Please print your confirmation ticket as proof of purchase and to get yourself into the party.
• Please bring a PHOTO ID.

• You will NOT receive paper tickets unless special arrangements have been made.
• ou have to be 18 and above to attend this event. Alcohol will not be sold to anyone below the age of 18 and all persons below the age of 18 on the date of the event will be refused entry.
• We reserve the right to refuse entry to anyone at the door for reasons such as being inappropriately dressed and we reserve the right to kick any person out for unruly behaviour that may cause harm to people who really want to have a fun party.
• Please dress cool, even wild. If you don’t conform to our extremely stringent party dress code, we will refuse entry.
• If you drink, don’t drive. Call a cab or stay on campus.
• If you start puking, please use the toilet and not mess up the place.
• We reserve the right to not sell you drinks if you are over-intoxicated.
• Free flow of booze will only be from 10pm-11pm so come early to avoid being stuck at the door.
• Please do not destroy or vandalize any property, we will not hesitate to call the police.
• We will try our best to hold sufficient stock of booze but since this is not a club there is a possibility that stocks will run dry and we will not be held responsible.
• Neither will we be responsible for any death, injury, illessness or loss that you may incur attending our event. You’re a responsible adult.

The winning team stands to win the top prize of a trip to Microsoft’s Redmond campus + a 3-month student internship with Microsoft Singapore.

Sounds like it’s just another competition? But wait, there’s more! There is, in fact, a twist to the plot.

This competition has a focus on creativity and interaction, thus encouraging the participants to collaborate between teams. This literally forces them to get out of their box to interact with other teams to collaborate and exchange information from each others mash-up blocks. In doing so, the teams that work more together stand to gain more points! The more of other teams’ blocks that you use in your mash-up and the more teams that use your blocks, the more points you will get.

This concept promotes discussion and sharing of ideas between participants, inspiring them to think unconventionally. This is an assurance that everybody stands to gain fresh ideas and perspectives to take home with them, and nobody leaves empty handed!

The event t ook a couple of weeks to brainstorm and put together and after lots of support from the community, we have managed to amass a good variety of topics.

Event Details:

Date: Tonight!

Location: Microsoft Singapore, One Marina Boulevard Level 22, One Marina Boulevard

Time: 7.00pm – 10.00pm

Topics that will be discussed tonight include:

1) Presentation by Gothere.sg team
Gothere.sg will be presenting some cool stuff that they’ve been working on.. Be the first to see it (other than their own company folks)

2) Building applications across different mobile platforms by Fonemesh.com Caleb Kow (http://www.fonemesh.com/)
Caleb is one of the co-founders of Fonemesh, a Singapore and California based startup which is building software to allow mobile phones to communicate with each other directly in high speed without any configuration. Prior to Fonemesh, Caleb managed data center operations and telecommunications investments for a US based venture capital holding company. Items to be touched upon during MobFest would be some experiences with building applications across different mobile platforms, as well as the state of current open source mobile development versus proprietary platforms.

3) OpenMoko
[Sorry couldn't get the speaker =(]. There will be about 3 openmoko handsets in this event! You can touch them, hold them, rub them, programme them (hopefully ^_^)

4) Invitation to Singapore Android Developers’ Community (http://www.facebook.com/group.php?gid=54219346370) cum Getting Started with Android by Sean Sullivan
I really love my Android, so I decided to form a Singapore Android Developers’ group to gather people to share application ideas and form groups to create applications to this growing (rapidly) platform. And by chance, I happened to meet Mr Sean Sullivan, a Senior Software Engineer and Consultant from the US who is here in Singapore next week for the OSSPAC (http://www.osspac.com/), and he will be here to speak to you about how can you Get Started with Android (http://www.osspac.com/schedule-sessions/sessions/#session48).

5) MoSync – Automated mobile application porting (http://mosync.com)
Use the MoSync development platform to develop mobile applications for multiple mobile platforms. Deploy applications for the J2ME, Symbian and Windows Mobile platforms with just a single application code base. Reach a wider audience with your applications without the hassle of porting.

6) CocoaHeads Singapore & iPhone Development – Eric Dunivant
Brief introduction of the Mac development club here in Singapore & what you need to know to get started as an iPhone Developer.

7) Human Network Labs (HNL) – The Internet of Things. The Merging of Two Worlds (virtual and real worlds) – Yiping Goh (www.humannetworklabs.com)
We have seen the rise of the internet and most recently the online social networks. How about linking all these virtual information into the real world? Often referred as the ‘Internet of Things’, HNL provides a patented technology platform for mobile device users like you to visualize your environment using your mobile handsets. Welcome to the next innovation in the the way we socialize, communicate, navigate and interact with people and objects within our physical surroundings. Join us in paving the way to a new world of communications! Discover You, Me and Everything Around Us!

e27 is looking towards integrating the developer community in Singapore with software companies in order to foster knowledge sharing among various technology enthusiasts. It also serves as a platform for techies to holler their feedback on myriad technological platforms present today .

This series is open to all enthusiastic geeks who want to further their learning and have an extra edge by being aware of upcoming technologies around them. So what can the developers expect to gain from this session?

- Learn more about Database development
- How to effectively develop using various scripting languages
- Deploy databases using amazon web services, oracle virtual machine
- Platform to meet other enthusiastic developers
- FREE dinner!:P

The developer series event is going to be held on Wednesday, May 27th in 8Q, Qoppa Room, Singapore Arts Museum at 7 p.m.

The stage was set and the show began.

The event began with Pamela speaking about Gelocation API’s. Slides available here.

Some of the Google Geo API’s that were featured in the hackathon were Mapplets, JS Maps API’s , the SketchUP API and the Panoramio API. The following prominent features were showcased during the event :

• -> Reverse Geocoding (which is the process of converting a latitude/longitude pair into a address) was also discussed in-depth. (Detailed article here).
• -> Different ways to monetize maps were also discussed for businesses who have their application built using Google Maps API.
• -> For designers wanting to render their maps in 3D with funky outlays, 3D flash google maps with flash re-coloring was talked about.

Patrick then took the stage and shed light on some of the following technologies:

HTML 5: With browser functionalities evolving rapidly, the new version of the web language that features a combination of HTML and XHTML supports rich applications and specifies scripting API’s. We believe that some of the elements introduced by HTML5 are game-changing and these include the canvas and video tags as well as the geo-location API’s. It remains to be seen how Flash and Silverlight will react once HTML5 becomes a mainstream technology, but it sure is an exciting time to be a web developer.

• -> Video: With Firefox 3.5 and other browsers encouraging more open media standards, HTML 5 paves the way for open video that enables web developers to build interfaces consistent to the web site. The <video> tag is as simple as using <img> tags for images.
• -> Canvas: brings sophisticated graphics without downloading any proprietary plugins. It allows drawing and animation within your browser, which currently can be done only in a desktop app or a flash app.
• -> Geolocation API used by Google Latitude will enable users to access location information via a browser (If the user chooses to share) http://3liz.org/geolocation/

Friend Connect
With most of the web sites wanting to go “social”, Google’s FriendConnect enables engagement of the community through usage of Google, Yahoo, Twitter, AOL, Orkut and Plaxo accounts. The Huffington Post has an excellent illustration which showcases the power and simplcity of Google FriendConnect, by allowing users to share results on your profile and send it to friends.

Google Wave – The New Buzzword

This was one of the impromptu features of the event, and probably was the most talked about technology at Google Hackathon Singapore 2009. The live demo left people clamouring for a piece of the action (by way of asking for preview Google Wave accounts) but this was not to be. Google Wave looks like it has a legion of fans already, and the potential that it has to kick-start a new wave (excuse the pun) of web applications is immense.

After which, it was Hacking time.

With the array of technologies available to developers, it was only a matter of time before clever hackers brought ideas to life. And these were promptly showcased after a few hours of coding, when the eager developers demo-ed their respective apps. Thomas Edison’s observation that genius was 1% inspiration and 99% perspiration was put to the test as developers crunched out awesome apps in the space of a few hours. A voting process was set in place and the following apps were declared winners in descending order.

• Fan venues – developed by the PeekSpy guys which shows 3D version of the stadiums or venues built using Google Earth.

• The Base Is Right – built on the Google Base API is modelled after the show the price is right. Check out the post by Ridzuan on his experience at the Hackathon.
• Time map application developed by Ankit Guglani(@ankitg) which lets you sync your Google Calendar with maps and timeline integration.
  
• Thindtodoinsg – a web application to know the hot spots in Singapore. This used the Google Maps API along with Friendconnect to engage more people in sharing their favourite locations in Singapore.
• RedHexLab – which is a twitter based app that logs the location of your tweet. This was built using Geolocations API

In short, we had a total blast and we hope you had fun too